CheeCha Puffs Potato Snacks
Inclusive Humanity Advocacy
Calgary Wedding Planning Co.
CheeCha Puffs: Facebook Page Coaching and Promotions
Facebook Fan Count
Helped grow Facebook followers from under 500 to over 15,000 in a 3 year period.
Scavenger Hunt Contest
Orchestrated a several month scavenger hunt that required participants to submit their photos for qualification. High level of consumer engagement.
Bourque Construction: Playhouse of Your Dreams Contest
Photo Submission Contest
Created an integrated social media contest that required followers to submit their photos.
Mobile Friendly Submission Form
The entire form was designed to work on mobile phones. During the time this contest was created “Like” gating was also permitted.
Followers Voted for Winners
After the entrants submitted their photos, Facebook followers voted on their favourite. Votes were limited to one per user.
Fahrenheit 451: Kitchen Fires Infographic
Custom Infographic Design
Researched and designed this infographic for the purpose of distributing to property management clients.
The infographic created conversation among our clients and many requested to republish it in their building newsletters or social media accounts.
Calgary Fire Safety and Security Symposium
Goal: Client Education
At Fahrenheit 451, we often struggled with helping our clients stay ahead of curve when it came to education regarding Alberta Fire Code as well as new advancements in the field of building security.
The Symposium Solution
I conceived the idea of hosting an event that would be free of charge to our clients in exchange for valuable time that would allow us to help property managers understand both their fire safety requirements and the newest ways to protect the security of their buildings.
The Fire Safety and Security Symposium was a huge success with a high turnout.
Full Capacity Turn Out
Exit Survey Indicated 95% Registrant Satisfaction
Increased Sales Leads
Increased Yearly Sales
Online Registration Management
Organization of Check-in
Meal and Refreshment Planning
Presentation Materials (Handouts & Slides)
Event setup and take down
Associated Promotional Materials
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National Down Syndrome Awareness Week
Canadian Down Syndrome Society
Goal: Increased Awareness
The Canadian Down Syndrome Society celebrates National Down Syndrome Awareness Week (NDSAW) every November. The previous campaigns contained excessive verbiage and terminology like “genes” that are not universally understood in association with Down Syndrome.
We wanted a new campaign that would cut through the clutter with a completely new paradigm that surpassed previous attempts at awareness. This would create the foundation for future communications.
Down Syndrome Does Not Discriminate
The campaign was conceived with the simply slogan, “Down Syndrome Does Not Discriminate… Do You?” This messaging was designed to challenge the preconceived notions that society holds about persons with Down Syndrome.
The larger campaign would feature people with Down Syndrome in their place of work or study with the hopes of combatting the negative stereotypes that persons with Down Syndrome cannot be contributing members of community.
Billboards were targeted in major markets across Canada and the posters were distributed to over 50 advocacy groups nationwide.
Billboards Across Canada
“This is a stunning piece of paradigm-shifting cultural work… in its conception, design and delivery.”Catherine Frazee
National Down Syndrome Awareness Billboard
Poster Design #1
Poster Design #2
Poster Design #3
Poster Design #4
Globe and Mail Full Page Ad